Friday, April 24, 2009

Kohei Nishiyama: Consumer Collaboration

Kohei Nishiyama the head of elephant design is currently working with Lego and Muji to help facilitate "Co-creation", one of Muji's and Lego's next moves in production/marketing. In a nutshell Muji's and Lego's definition of "Co-creation" is that of where the consumer designs a product and depending on how well that product is recieved via internet (through cuusoo) voting it is then produced and the designer recieves a fraction of the revenue from the product they designed. Pretty interesting concept, see the video below.

3 comments:

Anonymous said...

interesting path some of these larger more mass companies are taking. mass customization next step for the consumer?

cjf said...

Yeah most definitely I'd say.

Nike-id, a lot of people just thought it was cool, but didn't take a second to realize how ground breaking that model is. A company that produces millions of shoes now customizes individual pairs for consumers.

T-lab in Jakarta and Public Library in LA are doing the same except going with t-shirt customization.

plastikxp said...

It enables these companies to understand its consumers better definitely. Since its a new era of citizen and consumer empowerment thus this is a really good move and something which needs to be embraced for sure.