Kohei Nishiyama the head of elephant design is currently working with Lego and Muji to help facilitate "Co-creation", one of Muji's and Lego's next moves in production/marketing. In a nutshell Muji's and Lego's definition of "Co-creation" is that of where the consumer designs a product and depending on how well that product is recieved via internet (through cuusoo) voting it is then produced and the designer recieves a fraction of the revenue from the product they designed. Pretty interesting concept, see the video below.
Friday, April 24, 2009
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