Saturday, May 28, 2011


the ML574s

gavin with the ML574 navy

gavin with the ML574 black

fahmi with the ML574 grey

The New Balance's ML574 is availabe at k.i.n now, in three different colours - grey, black and navy. Each pair has a tonal build with nappy suede and mesh paneling and its topped off with the Union Jack on the tongue as a recognition that the sneakers were crafted in their factory in Filmby, England.

Here, our boys Gavin and Fahmi are both rocking the ML574 in black and grey!

Friday, May 20, 2011

Bracket & Fantastic Man

Over here at k.i.n, we were eagerly anticipating the latest issues of Bracket and Fantastic Man and after poring page after page of these two magazines, they didn't disappoint. Bracket Vol 2 - Hunger is easily one of the most beautiful periodical that is locally produced, dedicated to design. Its second instalment features interviews with sixteen visionaries such as Seth Godin, Matias Corea and John Maeda, who have all pursued their hunger to create change in the world. While the 13th issue of Fantastic Man's main cover story features David Beckham, other notable profiles include: the new director of the Tate Modern, Chris Dercon, the media oligarch Evgeny Lebedev; and Michael Stipe who takes time to speak about his projects outside of R.E.M.

All in all, both an equally amusing and engaging read.

Tuesday, May 17, 2011

sifr at blueprint emporium!

We're going to be retailing new sifr product this weekend at Blueprint Emporium! Come by and keep us company!

Location: Marina Bay Sands Expo and Convention Center, Hall B : Booth B64
Time: Saturday & Sunday : 11AM - 7PM

Blueprint Emporium

Sunday, May 15, 2011


There has been a dearth of content on our blog. If you'd like to contribute, please email us! We have tons of content to share with the world but there are only so many hours in the day. Anyways we try our best not to repost content, but we found this video to be amazing.

Our buddies over at drifters & stray linked us the video.

We have been contemplating a move to tumblr to keep things easy.

Thursday, May 12, 2011

sifr artisan footwear : walking in soon

Walking in Soon

It's been a long time coming for our next footwear release. We decided we wanted to take the craftsmanship up a few notches so we continued to search around Indonesia for this elusive supplier. After weeks of searching a promising lead popped and we decided to go for it. The next thing we knew we were going crazy with sample production. Several moons have passed since our last drop, we can assure you it has been worth the wait!

We will be following up with more images and information on the shoes as they reach Singapore soil.

Till then keep a look out for us at BluePrint, we will be showcasing our new collection!

All the best,

The sifr team

Thursday, May 05, 2011

The Prince Pleats Shirt

This is one of our favorite pieces in the latest drop.

The story of how this garment was created is an interesting one; Each pleat was sewn together and then snipped right at the edge to create a raw edge. After that, a picot machine was used to bind the edge for a "cleaner" finish to give it that a contemporary take on a classic piece. The beauty of the garment comes after each wash and wear cycle. The bound edges will fray over time without any runs. Feel free to peal the extra thread as required or wash it further to create more fraying.

Shown here is the Prince Pleats shirt in it's most versatile state, this garment can be dressed up or down with a Tie or Bow-Tie.

Available right here


Road to Blueprint

We're participating in the Blueprint trade show on the 18th of this month.

We've been hard at work for some time now trying to get all of our final product ready for the big show. Our booth will have us featuring our ever popular Essentials line as well as our Ready-to-Wear line and some accessories. Our footwear samples are looking great and we hope some of you will feel the same way.

All of this would not be possible without our team of Designers, Manufacturers, Sample Makers, and Soldiers. We hope you enjoy checking out the goods as much as we enjoyed the entire process of conceptualizing and preparing everything.

I was just in Indonesia for a bit of time and will be headed back there this weekend. Here's a short rundown of our trip down there;

We're preparing and finalizing the last bit of the new batch of Sifr Essentials. The new colors are beautiful. Remember to always "Take Time".

Cut panels ready to be fed into the sewing lines. This is the exciting part.

3 new updates to look forward to; size XXL (for our Australian customers), the "Holistic Living" Marigold screenprint to always remind you all who we/you are and what we/you represent. Take this is a reminder to always live well and look after yourselves by any means possible. Lastly, we're going to be introducing the Long-Sleeved versions of these garments for everyone that asked.

Above is a photo of how they position the pockets for our Essentials line. This is quite uncommon in your usual T-shirt. Our manufacturer uses a cardboard pattern to mark each individual piece to get the most accurate placement. This is to ensure a consistent quality.

Below is our next generation Pajaya that was highly popular for us. This time with gross-grain tape, real horn stoppers and another detail that was borne out of your feedback; pockets!

Below is the worst part of my job. Hopefully not for long.

Below is the shirting line for our new collection that features translucent/sheer fabrics with a touch of South Asian Flair. We've paired some premium Japanese voile with Tonal netting for a real subtle feel. This is one of the many shirting styles that'll be up on display.

So far so good, back to the grind for the final week running into Blueprint.

See you soon.



Monday, May 02, 2011

BROWN BAG! sifr & darker than wax & kin / post party

To everyone that came down, a big thank you! To everyone that missed out, we will be back soon!

This party happening was amazing for us! Brown Bag was something that was talked about and talked about and to finally see it come to fruition has been a great experience. We will be keeping the party with the weather, something fresh that'll blow by every now and then.

A big thanks to everyone that took part in making this happen: Kinki, Darker Than Wax, Musique Large, Fulgeance, sifr, KIN, DBS and x-mini!

Peep the photos on facebook or our flickr, also take a look at the post party video we put out.

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Brown Bag!