Wednesday, February 28, 2007

Full Swing

As of today, I would like to declare this as an information source for anyone of you that wants to open up their own store. Feel free to reach me via email or phone. I am always available to share my fuck-ups and my experiences. I have a lot of them so I'm always eager to share. Most of you who found your way here will probably know how to reach me already so you can use those methods.

I am completely focused on this project right now and will be updating this blog like I used to on a daily basis. I have been camera shy and have not worked hard on getting pictures up. I will do that though. Don't doubt the committment.

As far as updates go, renovations have started as of Monday and we are in full swing. We will take approximately 1 whole month. We will be done by the end of March and OPENING BY THE MIDDLE OF APRIL.

I went there yesterday and the wall that allows access upstairs has now been broken down so that we can have just the one main door. No seperate access routes for upstairs and downstairs.

Electrical works have started. Plumbing has been completed. Basically the initial stages are fuckin boring and shit starts getting interesting in the second to third week of work. By Monday however, the glass roof will come in so we will be able to see some sort of a difference. I will wait to show that to you guys as that is one of the highlights of the place and will only look good upon completion.

Our website holding page is up. You can visit

I will be back tomorrow with photographs.

Sunday, February 18, 2007


Heading to Good Vibrations today. Should be a good time. As I write this though, it's pissing down outside and the thought of having to walk through fort canning park in the mud half drunk isn't very appealing. Whatever, I'm sure the whiskey will take over and I won't even give a shit soon after. The good news is that I sold another pair of double identity shoes and I'll be collecting the money from a buyer at the concert. Drinks NOT on me.
I will take a lot of pictures and I'll be sure to review this event as it's the first of it's kind down here.

Saturday, February 17, 2007

Joe Rogan VS Carlos Mencia

I've always disliked Joe Rogan because of his UFC commentary but this really made me open up to the guy. Check it out.

Apparently a lot of Comics have been getting pissed off about how Mencia has been stealing their stand-up material.

I did a bit of research on this and it turns out that Rogan has now been banned from the Comedy Store. He has also been dropped by his Agency. Unreal!

Chinese New Year

Chinese New Year has been slowing things down here in Singapore. It's great that everyone's taking a nice break but it's a long delay for me.

The good news is, we start work on store construction on the 27th of February. It will take approximately 1 month to complete. Most important lesson to anyone wanting to open a store; Don't waste any fucking time. It will bite you in the ass later on. I missed out on Chinese New Year spending so that sucks.

To get the ball rolling, I have started selling some of my inventory on the forums. I have gotten a good response and have sold 4 pairs in one week. I am getting a good response from the Double Identity sneakers. Thanks for the support. I will be stocking them more aggressively in the future. is now up. It's just the holding page so hold your horses. It's just to show everyone out there we're alive, kickin and working hard to get this shit going. I am working with the people at Massive Communications to get the website done. They are giving me a pro-bono discount just as long as I give them creative credit. They are good people and I know we will be doing good things together. The website will be done by the end of March.

I am looking forward to this project very much. I have a lot of ideas I want to implement. I am very excited. Going to Haji and bumping into creative minds like Mark and the boys from Phunk really keep your feet on the ground and make you want to work as hard as them to achieve what they have.

There will not be very many updates until after this New Year is done.

Until then, Gong Xi Fa Chai. And make sure you give out 2 oranges, Not 1!

Thursday, February 01, 2007


Store Progress

I have finally come about to get a lot of shit done.

Ever since the boys left I went in ready to work and to try and get this stuff going. I met with the Interior Designers to sort out the design of the space. I also rendered their services to figure out the Corporate ID after having troubles with another firm. Their stuff just wasn't spot on even after 7 rounds of possible solutions.

I am a firm believer in getting this absolutely right. This is because the store logo and name is the first thing that people lay their eyes on. It's the most important thing to get right and I can say that I have spent a shitload of time on this.

I did consult several people whom I very much trust with shit like this. Those 4 people embody my ideal customer so it would be right to have asked them. Those people know who they are.

I have been having trouble with the contractor though. It is a painful process and has been taking the piss out of me. I set a budget but they have gone over it and they are now trying to reduce the overall costs. I am already neck deep in debt so start-up costs really need to be reduced. I know it sounds boring but it's something to look out for. There's the first lesson for all you people looking to start up a retail store.