Monday, July 13, 2009

Wrath Arcane

"I don't even know what the trends are," says O'Neill. "I don't care if Europe's full of color or whatever. Those trends don't translate across the country. Guys want a basic silhouette."

Take a midday break.

Have a read.

There's a good article on Wrath Arcane in case some of you would like to know more background info. Check it here

Really good insight into what they're doing and how challenging it really is to start a label.