
Doing measurements and concept work at the office.

ClearChannel Outdoor warehouse. It was interesting to see a warehouse filled with ads done with ClearChannel throughout the past few years.

A peak inside the warehouse.

Preparing the space for our prototype.

Mapping the tshirt cut out to test lighting.

Just about to test the lighting with the cotton inside.

Firdhaus and Daryl installing the cotton.

Cutting up the sponge we used as a base to secure the cotton bulbs in the ClearChannel board.

Close up on the cotton inside the board. At this point we weren't sure if the real thing would turn out as anticipated through the digital renders.

Everyone analyzing the lighting situation with the advert.

About to test the transparency of the vinyl with the lighting.
Keep a look out for our ads at:
Orchard Blvd
Cecil St
Bencoolen St
Commonwealth Ave
Kind Regards,
sifr