Chinese New Year Sale 'aka' End of the Season Sale

It's that time of the year at KIN. We're making space for the coming 'Spring Summer 10' drops. Please do spread the word about the sale as it will only be on during this Saturday, the 30th.

For more information click the flyer below.

Behind The Scenes: Product Development

I just received some photos from Suraj documenting some new things we're doing in Indonesia. Suraj has been there for the last week working on a number of things: our new batch of shoes coming out, each pair of shoes is handmade with a combination of a wood and crepe soles and uses 100% genuine cow leather. We're also working on some new items for sifr essentials that focuses on a different aesthetic, I won't attach words to images, please be patient for some product shots. On top of the new items we're doing for essentials we are also preparing to launch some women's styles. Thank you to all the people that have suggested to engage the female audience to us in store, via email, on the street, at a party; we are almost there.


Washing machines.


Washing machines in operation.


About to inspect the fabric after a test wash.


Drying machines.


Checking on our shoe sample.


Looking at some other models our manufacturer produces.

Hudson Mohawke - Fuse

Public Nuisance Radio Show No. 56 : Funk Bast*rd

Public Nuisance show No. 56 w the Funk Bast*rd (Cosa Nostra) by Cosa Nostra

Some friendly fire, Public Nuisance 56 just released by our man Funk Bast*rd. If you're going to be on the computer for anywhere near an hour, press play to hear some refreshing tracks.

Public Nuisance show 56 w the Funk Bast*rd, Singapore (18.01.2010)

Hosted on www.danceandsoul.com, www.radiopellenara.com

1st show of 2010.... yes we are back. :)

1. Jacques Renault - Piano's on the beach
2. Lee Dorsey - Night People (Chris Luck edit)
3. Nigel One - Seen
4. Souleance - La Plaisir
5. Freddy Todd - Can't Fathom This (Om Unit remix)
6. LEMS - Hello beat 3 feat. Naoyuki Takano (Moonstarr Remix)
7. Shlohmo - Antigravity (Low Limit Remix)
8. Jacob Korn - Distant Point Of View
9. Maze - Twilight (The Noodleman's rework)
10. Dub Version - Boogieasy
11. Direct Current - Everybody Here Must Party
12. Banbarra - Shack Up
13. Bill Summers - Straight To The Bank (Touchsoul Edit)
14. Eddie Henderson - Say You will (KRL rework)
15. Social Disco Club - Down Town (version 1)
16. Sharon Redd - Beat The Streets (Cosa Nostra Chop Shop edit)

Phantogram - Mouthful of Diamonds

Clear Channel Prototyping

Here are some photos from our trip to ClearChannel's Outdoor installation warehouse. We got to test pilot our concept on an old Zoo installation bus stop. Nerve racking and filled with anxiety because we weren't sure how the real thing would turn out when the time came.


Doing measurements and concept work at the office.


ClearChannel Outdoor warehouse. It was interesting to see a warehouse filled with ads done with ClearChannel throughout the past few years.


A peak inside the warehouse.


Preparing the space for our prototype.


Mapping the tshirt cut out to test lighting.


Just about to test the lighting with the cotton inside.


Firdhaus and Daryl installing the cotton.


Cutting up the sponge we used as a base to secure the cotton bulbs in the ClearChannel board.


Close up on the cotton inside the board. At this point we weren't sure if the real thing would turn out as anticipated through the digital renders.


Everyone analyzing the lighting situation with the advert.


About to test the transparency of the vinyl with the lighting.


Keep a look out for our ads at:
Orchard Blvd
Cecil St
Bencoolen St
Commonwealth Ave

Kind Regards,
sifr

Moderat - A New Error

sifr essentials : clear channel campaign

sifr : essentials from sifr on Vimeo.

Music: Phantogram - When I'm Small

The clip was shot at a bus stop whilst we were installing a Clear Channel mix media advertisement for sifr essentials.

The advertisement can be viewed at the following locations,
Commonwealth Avenue
Bencoolen Street
Cecil Street
Orchard Boulevard


Ward Regards,
sifr

Prototyping Merchandising Signage pt.2

Here is the 2nd part of the steps to finishing our DIY signage. To summarize the whole process, we took some abandoned wine crates and used a positive emulsion on a silkscreen to create our stencil which we then printed onto the wooden slats, the slats were then baked to dry the ink and gnarl the wood. The result our own custom signage that didn't cost more than our own time and a few dollars.


Photo 1: Successful print on slat.


Photo 2: Editions. Total 4.


Photo 3: The multi purpose oven to dry ink and other stuff!

Keep a look out for the signs at Tangs Orchard, Rockstar, and KIN.

Prototyping Merchandising Signage

One of our new members on the sifr team has been cracking away at our merchandising display. The following photos are from the first segment of the production process for sifr essentials signage that we use at our selected retail outlets.


Printed image on tracing paper. Just checking alignment for wine box slats. This printed image will be 'exposed' onto the silkscreen mesh. The printed image on tracing paper is black, doesn't allow light to pass through so, whilst exposing, the part, that gets light will harden thus preventing the emulsion (next photo, purple) to be washed off.


What an exposed mesh will look like with stencil of image.


Test print for colour.


Test print on wood.

Hope everyone has had an auspicious start to the new year(hangovers count as auspicious)!

Oh No - Adventure

Off Oh No's new album, Dr. No's Ethiopium.

Announcement: We're hiring again!

On top of the previous post we also need someone to help out on the graphics end for sifr, please look at the photo below for more details. 

Just to clarify we are looking to hire for two individual positions: 

1) part-time staff member for sifr essentials

2) part-time graphic design intern for sifr 

Announcement

We are currently hiring!

We're looking for a part-time staff member to help us manage Sifr Essentials.

If you're experienced in sales, stock management (important) as well as enthusiastic, knowledgeable, energetic and organized (most important), please email us with your resume at suraj@sifrsite.com or chris@sifrsite.com. Please only apply if you are serious and meet these requirements.

Have a good week ahead.

Engineered Garments Feature on Honeyee

If you can read kanji there's a great feature on Honeyee about Engineered Garments. If you can't read kanji, the photos are nice to look at.