Sunday, May 03, 2009

Trovata sues Forever 21

Been meaning to blog this as soon as I read the article. Over 50 suits in the last 3 years?! I can't deny that the F21 business model is smart but unethical and replicable. Anyways here's a short excerpt from the

After two years of legal wrangling, Trovata’s lawsuit alleging that cheap-chic retailer Forever 21 copied its designs is headed to trial next month, and the outcome could have implications for both vendors and retailers in this age of fast fashion.

Barring a last-minute settlement, lawyers familiar with Forever 21’s extensive litigation history said this would be the first time the rapidly expanding retailer faces a jury that will determine whether it illegally clones other companies’ designs. The result could be a clarification of intellectual property rights in an era when facsimiles of runway looks often appear in multinational specialty chains before a designer’s original version has a chance to hit stores.
Forever 21 is sued by Trovata

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