tangs : tent museum concept pitch

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I've been out of the Sifr/KIN office and back in the architecture studio for almost two months now and I've been asked by Chris to share a little bit about how we approached our first Tangs pitch.

We needed to present a couple of schemes to Tangs in a cool way so we decided to produce a leporello packet (accordion binding technique by folding a long piece of paper back on itself).

I started out with rough sketches which I then overlaid with some light colors and textures in Photoshop. White, bright, and clean is very much a part of the Sifr/KIN aesthetic and it just has the sophisticated je ne sais quoi, so I kept the images simple and light-washed. (On the other hand, I guess gold rococo mirrors and frou frou teal chairs make up the other half of another Sifr/KIN aesthetic, but that would be for another pop-up store, another day, or another annex.)

To create the leporello, I arranged the images in one large image for plotting at our friends' office (thanks a ton, Dean and Richard and Paulo who helped us out that day). Unfortunately, the plan to print double-sided on thick, creamy paper did not work so I ended up making the leporello by hand instead of the traditional folding method. I'm happy they still impressed Tangs though, because Tangs ended our meeting asking for a few more copies and talking about final schemes for our pop-up store!

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A raised enclosure for one to be surrounded by clothes.

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A series of steps and double-steps for displaying, sitting, walking. The void becomes storage.

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A screen which implies enclosure of space, a space filled with some modular furniture.

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A translucent tent for us to shop in. Uplighting creates silhouettes. Bundled 2x4 lumber creates a bench.

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Pipes and pallets and changing elevations. I like industrial chic.

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from KCL

Ithaca, NY, USA