Blue Daisy - Shallow Vicinity

sifr 2010 : micro campaign; outdoor and androgynous

Photographer: Chuck Reyes
Styling: Samantha Potenciano
April 11th, 2010











More photos after the jump.

Sincerely,
sifr

FUUR for Mayo Inn

Our good friends over at FUUR (the lot that worked on the new K.I.N interior) are up and at it again, this time giving a breath of fresh air into the interior of the Mayo Inn. A prewar building that was recently converted into a boutique hotel in 1995. Located on the fringe of Little India and nestled at the confluence of several cultural districts. The Mayo Inn is one of the few buildings in Singapore that has withstood the test of two different occupations, war, and rapid modernization. The new interior bridges together the historical frame of the building with a contemporary minimal design that results in a distinct blend of old and new. If you've got friends coming into town, the Mayo Inn is a great suggestion (optimal for both business and tourist travelers) offering a great location, rate and accommodation.

Photography by: Djulian Chng & Jovian Lim

2000F & J Kamata - You Don't Know What Love Is

Throw this baby on repeat when I'm doing it real good.

sifr 2010 : micro campaign; a new jersey motel

Photography: Romke Hoogwaerts
Styling: Romke Hoogwaerts
April 3rd, 2010













PDF version

Sincerely,
sifr

Cults 7" : Free Album Download

If you liked the music from the stop motion video that was posted a few days ago, you can go to the 'Cults' band website and download their album for free. Click the photo below to jump to their site.

Glass Candy - Digital Versicolor & Bronson

I just watched Bronson, a superb movie about England's most violent inmate. Below is a great soundtrack that is played twice during the length of the film, once the start of the film and another time at the very end. It adds a joyful eeriness to setting.

Helena Park - Go Outside

Go Outside from Helene Park on Vimeo.

A nice stop motion video I found off vimeo staff picks that was shot on a Canon 7D in Maui, Hawaii. I can't help but thinking what the video suggests, maybe a trip to the botanical gardens this weekend. Music is by: Cults - Go Outside.

Phantogram - Mouthful of Diamonds Official Video

Phantogram recently released their official video for their song, 'Mouthful of Diamonds'. Have a look, have a listen.

Four Lions : A Jihadist Comedy

I can't wait till Four Lions debuts in theaters this May. A controversial comedy directed by Chris Morris that follows a 4 man suicide terror cell in the UK. The story follows them from the groups initial inception to their gateway to heaven, blowing up the London marathon.

The Polaroid SX-70 & The Impossible Project

Below is an excellent film done by the Eames highlighting the technicalities of how a Polaroid SX-70 works and functions as well as it's practical and creative uses. The reason why I mention this beautifully designed camera to you all is because of the recent revival of its film in the forms of the 'IMPOSSIBLE PROJECT'.

The great people at the IMPOSSIBLE PROJECT have made a huge strides in the preservation of analog photography something that is withering away from current pop society. As you all know Polaroid ceased producing its film in 2008. the result of this was inflated prices on ebay, people rushing to their nearest bulk wholesaler and stocking up in fear of not being able to ever use their Polaroid cameras again. The technology that Polaroid produced was in danger of becoming obsolete; hundreds of thousands of functioning cameras would be rendered useless due to the lack of film.

The IMPOSSIBLE PROJECT started in October of 2008, the mission entailed thousands of hours(17 month span) of collective research and work, the acquisition of the last functioning Polaroid film factory in Holland and invaluable support of Ilford Photo. The seeds sewn by the IMPOSSIBLE PROJECT have come to fruition in the form of several film types. These new film packs have breathed life into hundreds of thousands of Polaroid cameras around the world.

MAKR Carry Goods : Restock Coming Soon