PF stands for Posture Foundation.
Patented in 1933, Posture Foundation insole technology sets a new standard in sneaker culture.
Its popularity grew and in 1937 it became the basis of the brand name we are now familiar with, "PF Flyers".
PF Flyers got the Micheal Jordan of the 1950s, Bob Cousy to endorse their sneakers and the rest is History.
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