Sunday, December 14, 2008
Personality Profile
For the last print advertisement of the season, we decided to stray a bit further from the norm. More so than we usually do.
We have a great customer base that consists of all sorts of people which makes things a lot more interesting in store. We get people from all walks of life, socio-economic backgrounds, sexual preferences, etc, etc. Nothing, however, is more interesting than having a lady that really understands what we do come in and purchase something for herself. Stephanie Liu is one of the few women in Singapore that come in store to pick up the odd Engineered Garments or Wood Wood shirt to add a bit of masculine appeal to her wardrobe. She sticks out like a sore thumb and we're okay with it. We decided to go with such an approach for this issue and so far, it's been approved by many.
That's it for this roll of print ads. Look out for a fresh set next year.
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