Be Linen Movie

A friend recently passed me the link to the video below. I found the timing of my friends recommendation to be quite uncanny as the world's cotton supply plummets due to terrible harvests the last two years and prices begin to shoot up as world consumption catches up with supply. The question I have been asking myself regarding fabric is where to next? We at sifr have been looking at several possible fabric alternatives to offset our cotton consumption. For our jersey we've been exploring modal, tencel, and bamboo. For our woven we have been looking at linen (not European in particular), lyocell, and several other cellulose & synthetic blends. You'll start to see us use a wider range of fabric types this coming 2011.

If you're interested in fabric or just about systems & processes the video below will most definitely satiate your curiosity. The 15 minute film provides a brief glimpses at different components of the growing, processing, post processing, manufacturing, and fabrication of the oldest fabric in the world, linen. The film is beautifully shot and has superb flow between the different topics related to linen although the video does get a little too overt with the marketing it's still a great watch, enjoy!

BE LINEN MOVIE from Benoit MILLOT on Vimeo.