sifr 2011 : march drops

All cylinders are firing over at our office as we are taking part in Blueprint as well as continuing to produce more product to keep up with demand in Singapore. We are going to be exporting this year so we are producing our first collection in over a year and a half. We're really excited to share this upcoming collection with you guys as it's been our blood and sweat over these last few months. We're are continuing to do our best to keep delivering quality products in the months leading up to Blueprint show.

The products below belong to a 2 part March drop, the other part has some other long awaited products that have been out of stock for awhile.

We produced a beautiful 60/2 high density cotton poplin used in these shell stitch pants. We went with a airy and breathable cut, these pants are way too comfortable and allow for maximum ventilation even on the hottest days in Singapore. The pants have a beautiful shell stitch on the thigh and the insides are trimmed beautifully, quality speaks on the inside and outside of this pant. The quality shown here is really what we've been working very hard to produce over this last year. The pants come in a limited run of 50 pieces available at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.




The cloud shirt uses a related fabric to that seen in our "70s throwback shirt". A digital cloud print on 100% japanese cotton broadcloth. We kept things simple with an airy straight cut and relaxed fit, the shirt makes you feel at ease. It features single needle stitching, chalk buttons and a comfortably sized breast pocket. This batch of shirts is available in a short run of 60 pieces for each color at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.




The prince shirt is made from a lightweight 100% cotton poplin with soft handfeel. this slim fit shirt is a contemporary take on a classic tuxedo pleat shirt. it features raw edge pleats that have been safely finished with a picot stitch machine. garment comes with real shell buttons for a premium look. This batch of shirts is available in a limited run of 70 pieces for each color at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.

Sincerely,
sifr

sifr 2011 : psrp , premium pima rib

Our pima rib shirts are back in stock, after a few test runs we are doing a full release for the psrp also known as the prince rib pima shirt. You can find the psrp at Tangs Orchard level 3 and KIN on 51 Haji Lane. The pima rib is softer than our pima jersey due to the more voluminous knit of the rib as compared to the jersey. The shirts play with structure and paneling.

A few more days till our promotion of 2 sifr essentials for 49$ ends at Tangs Orchard Level 3 - It's been encouraging to hear complaints regarding stock, we assure you that we will be delivering a new batch of essentials in new fashion colors this coming April.

We're going to be opening up a contest in the next few weeks where by one of our next fashion colors coming out in early August will be a color that you suggest to us. All you have to do select a color from a photo or send in a color swatch and why you would love this color to be on one of our essentials. Send photos and write up to info [at] sifrsite [dot] com.

Sincerely,
sifr













Photos done by: Shawn Chen

sifr & tangs : orchard level 3

We can’t believe it’s been over a year and a half since we started our relationship with TANGS. For a homegrown department store to invest in a homegrown label is a beautiful thing. The only way to progress as a society is more co-creation between entities. It’s been a great experience working with TANGS, the amount of knowledge we’ve gained through working with their team and being exposed to a more competitive retail environment has not only made our company stronger but ourselves as individuals have seen tremendous intrinsic growth through the process. After a series of pitches in the middle of last year TANGS agreed to giving us a bigger retail space, so in that time we’ve grown from a rack among racks into a beautiful store in store. It’s been a great and organic growth process with TANGS, I still remember putting our essentials on the promotional display area and then moving up to a rack several months later and finally we’ve attained our own store in store.

The space we are currently shaping at TANGS Level 3 Orchard plays on two major influences. The floor is anchored with Tibetan & Nepalese style carpets, South Asia is a special place for sifr in terms of spirituality and inspiration. The racks are custom designed in house and are a play on a neo-Victorian style emulated in a lot of upper eastside homes in New York. A place that sifr holds very close to its heart. The rest of the décor ties everything together as such a sifr house should look and feel. Elements such as picture frames capturing sifr memories and floral arrangements that are reminiscent of our company’s origins nestled at the top floor of a quaint shop house on Haji lane.

You can expect to find the full sifr range on display as well as a handful of complimentary products from KIN from brands such as: Gitman Vintage, Il Bussetto, Grenson, Makr, A Tail We Could Wag.

Sincerely,
sifr

















Photos courtesy of Djulian Chng, http://www.primary-studio.com/

We're on a Slight Break

Hello Readers,

We haven't been posting much as of late. We've been wrapping up the 2010 projects and also re-approaching the blog and potentially launching an off-shoot blog ala webzine (still in heavy brainstorm). We finished our first live music gig with TAB and ROX (video below), we're working on bringing a few more acts in with TAB and the Darker Than Wax label this coming 2011. The photo below is of our recently finished Isetan x sifr pop-up space, it was our first full on DIY space if you remember the images from a few weeks ago, Click Here



We're currently working away on getting our new store in store at TANGS up to scratch. We feature the full sifr range on the third floor of TANGS orchard. Waiting for some of our custom fabricated furniture to come in from Jakarta, waiting for some Nepalese & Tibetan rugs to come in from Kathmandu and on top of that we've been scouring antique & junk shops around Singapore. If you have any suggestions for places that have great nicknacks and furniture please leave your suggestion in the comments section.

Also I'd like to put out a question to you. What do you enjoy most on the blog?

tangs : tent museum concept pitch

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I've been out of the Sifr/KIN office and back in the architecture studio for almost two months now and I've been asked by Chris to share a little bit about how we approached our first Tangs pitch.

We needed to present a couple of schemes to Tangs in a cool way so we decided to produce a leporello packet (accordion binding technique by folding a long piece of paper back on itself).

I started out with rough sketches which I then overlaid with some light colors and textures in Photoshop. White, bright, and clean is very much a part of the Sifr/KIN aesthetic and it just has the sophisticated je ne sais quoi, so I kept the images simple and light-washed. (On the other hand, I guess gold rococo mirrors and frou frou teal chairs make up the other half of another Sifr/KIN aesthetic, but that would be for another pop-up store, another day, or another annex.)

To create the leporello, I arranged the images in one large image for plotting at our friends' office (thanks a ton, Dean and Richard and Paulo who helped us out that day). Unfortunately, the plan to print double-sided on thick, creamy paper did not work so I ended up making the leporello by hand instead of the traditional folding method. I'm happy they still impressed Tangs though, because Tangs ended our meeting asking for a few more copies and talking about final schemes for our pop-up store!

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A raised enclosure for one to be surrounded by clothes.

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A series of steps and double-steps for displaying, sitting, walking. The void becomes storage.

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A screen which implies enclosure of space, a space filled with some modular furniture.

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A translucent tent for us to shop in. Uplighting creates silhouettes. Bundled 2x4 lumber creates a bench.

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Pipes and pallets and changing elevations. I like industrial chic.

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from KCL

Ithaca, NY, USA