Naked and Famous denim

The many sides of Naked and Famous. In no particular order they range from about 2mths-8mths of wear. 1-3 washes/soaks.

Now in store in Weird Guy, Skinny Guy and Slim Guy cuts. SGD 229-279 and Yes, we do ship overseas for Free!

Pictures courtesy of Superfuture forum. Join it here

Unlearn Your MBA

A friend passed me the link for the video below a few days ago. A talk done by a programmer and main partner of the web application company 37signals, David Heinemeier Hansson. Although Mr.Hansson's talk is related to programming and code rather than fashion, visual aesthetics and design the underlying business concepts transcend many barriers that define distinct avenues of industry and enterprise. A lot of what is talked about pertains to smaller scale companies. Ideas and insight that can traverse laterally across many forms of product &/or services. If you've got an hour to invest into some great concepts regarding innovation and small business management then please click the video below (Excuse his humor).

Trovata sues Forever 21

Been meaning to blog this as soon as I read the article. Over 50 suits in the last 3 years?! I can't deny that the F21 business model is smart but unethical and replicable. Anyways here's a short excerpt from the
article.

After two years of legal wrangling, Trovata’s lawsuit alleging that cheap-chic retailer Forever 21 copied its designs is headed to trial next month, and the outcome could have implications for both vendors and retailers in this age of fast fashion.

Barring a last-minute settlement, lawyers familiar with Forever 21’s extensive litigation history said this would be the first time the rapidly expanding retailer faces a jury that will determine whether it illegally clones other companies’ designs. The result could be a clarification of intellectual property rights in an era when facsimiles of runway looks often appear in multinational specialty chains before a designer’s original version has a chance to hit stores.

Forever 21 is sued by Trovata