We are officially porting D.E.A.R. time to tumblr

Dear Readers,

We are officially porting our blog over to tumblr.

You will be able to get current updates on the inner workings of sifr & KIN at the following address:

http://www.dear-time.com/

Sincerely,
D.E.A.R. time

sifr at blueprint emporium!

We're going to be retailing new sifr product this weekend at Blueprint Emporium! Come by and keep us company!

Location: Marina Bay Sands Expo and Convention Center, Hall B : Booth B64
Time: Saturday & Sunday : 11AM - 7PM

sifr artisan footwear : walking in soon

It's been a long time coming for our next footwear release. We decided we wanted to take the craftsmanship up a few notches so we continued to search around Indonesia for this elusive supplier. After weeks of searching a promising lead popped and we decided to go for it. The next thing we knew we were going crazy with sample production. Several moons have passed since our last drop, we can assure you it has been worth the wait!

We will be following up with more images and information on the shoes as they reach Singapore soil.

Till then keep a look out for us at BluePrint, we will be showcasing our new collection!

All the best,

The sifr team

BROWN BAG! sifr & darker than wax & kin / post party

To everyone that came down, a big thank you! To everyone that missed out, we will be back soon!

This party happening was amazing for us! Brown Bag was something that was talked about and talked about and to finally see it come to fruition has been a great experience. We will be keeping the party with the weather, something fresh that'll blow by every now and then.

A big thanks to everyone that took part in making this happen: Kinki, Darker Than Wax, Musique Large, Fulgeance, sifr, KIN, DBS and x-mini!

Peep the photos on facebook or our flickr, also take a look at the post party video we put out.














DANCE
LOVE
VICE
SWEAT

Brown Bag!

sifr 2011 : the return of the band pants!

The return of the band pant & short! You can purchase these online, at K.I.N, rockstar or TANGS. Click the photos to view more information on the product, or if you're feeling generous with yourself. These band shorts / pants feature an amazing high density lightweight Japanese cotton twill from Osaka. The hand feel is out of this world, they wear even better.

BROWN BAG! sifr & darker than wax & kin

Hello dear readers! We are throwing an amazing party this coming friday on the roof top of kinki. The participants are the new record label based out of Singapore, Darker Than Wax in conjunction with both sifr and KIN. Party opens it doors at 9PM and goes till 2AM! Please RSVP on our facebook, once we hit capacity on the roof deck it will be RSVP priority. Click here to access our facebook event page.

Looking forward to seeing you there and having one too many drinks with us!

With love and passion,
Brown Bag!




THE VIEW FROM THE ROOF TOP OF KINKI!

sifr & 'nd i : making custom furniture p.2

We're getting ready for Blueprint at the moment, it hasn't been this hectic in awhile. Hence the intermittent blogging... We need guest writers/bloggers! If you like writing please contact us! So many story ideas but no time to write. We are also looking for bloggers in Jakarta. If you have video and photo experience please contact us, we're looking to document all of Suraj's movements in Jakarta and share them with you all on youtube and on a blog(we are porting to a wordpress very very soon).

The photos below document the proto-typing phase for our a-frame. We're no George Nakashima but we did a pretty damn good job at constructing the a-frame used to hang the new line 'ND I.

If you're interested in contributing to DEAR time please email, info{A}sifrsite.com

We are porting our blog very very soon, hop on board the new movement!

'ND I : photos from behind the scenes

Some background images from our recent 'ND I shoot. We took a bunch of video as well, currently working to get a video out to further support the aesthetic of the collection. If the building looks familiar, it's because you might have had some coffee or eaten there.

Stockist

K.I.N

51 Haji Lane

eclecticism

Paragon #03-08

Retail Therapy
Wheelock Place #03-13

'ND I : our first lookbook

Hello! Our new line 'ND I is officially on racks at various retailers around Singapore! We released some of the test shots about a week ago and now the images you see below captured by Chuck Reyes are the final result of months of work and preparation between sifr, K.I.N, and the lovely Resham from Nocturnal. Growing the idea of 'ND I has been a beautiful dance between all its participants from the beginning with the mood boards to the sample edits to the construction of it's custom rack and till just recently the launch of the line this last Friday. The garments capture the female form in a eloquent understated manner referencing masculine details from menswear tailoring in order to accentuate a almost rigid yet feminine silhouette expressing a tinge of sexuality. The use of a lightweight cotton modal jersey is soft to touch on the skin and more than comfortable in the tropics. All these combined with a sombre color palate come together to produce sifr's and Reshams take on a contemporary basics line for ladies.

Sincerely,
sifr & Resham

A few more words below in the form of our official press release:

‘ND I is the abbreviation of And I.

‘ND I is a contemporary take on women’s ready-to-wear t-shirts. It borrows masculine details from traditional menswear tailoring in the form of darts and tucks to create an almost rigid yet feminine line of everyday garments. This is a structured knitwear line.

The use of a cotton-modal blend was chosen to combine the strong traits of each type of fabric. The modal fabric gives the garment an almost soft, supple feel maintaining a stable degree of drape, while the cotton holds it together with it’s sturdy build. This blend is ideal in maintaining cohesiveness with the overall aesthetic of the label. Sturdy yet feminine, strong yet compassionate.

Inspired by the idea of interaction and exchange of energy between people, couples and lovers, the direction is to create a product for the androgynous woman and man. Be it partners or even same-sex couples, the thought of exchanging these garments with one another is an idea that would like to be explored and conveyed through the development of this product. These notions make up the core of this collaboration.

February 2011 marked the beginning of this contemporary clothing label.
With intentional use of a sombre color pallette, the line evokes a certain sense of calmness while retaining a confident edge. Sleek, youthful, sophisticated and contemporary in it's appeal with styling being crucial in the process of creating (unique) looks.

The 'ND I design procedure starts at the hands of Resham and Suraj Melwani and then filters on down to the photographic and graphic expertise of Daryl Chan and Christopher John Fussner Jr. The inaugural photoshoot was conducted by the talented Chuck Reyes who works under the renowned Geoff Ang from Geoff Studio. Our model was the ideal Linda Hao; student and part-time model.

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"images from the projection/lookbook for 'Nd I, a structured women's knitwear line co-designed suraj of sifr and kin and his wife resham. it's being model here by linda, who's just a crazy multi-hyphenate and all around awesome chick." -Chuck Reyes

Stockist

K.I.N

51 Haji Lane

eclecticism

Paragon #03-08

Retail Therapy
Wheelock Place #03-13

sifr 2011 : hong kong sourcing day 2.3

One of our last videos from Hong Kong!

This video takes us inside the sample room that we are currently working with out of Kowloon. So after a year of producing with Indonesia exclusively we've finally made a comeback into China. We're doing several styles with the sample room captured in the video and we're looking to grow that selection in the coming collections. Besides producing out of this great sample room we're also doing our first batch of knitwear out of HK! We were more than happy when some of the samples that the knitwear supplier showed us from their portfolio had Flippa K tags attached.

If you have any questions, feel free to post in the comments section below!

Next up we have some footage from our recent shoot for our new project and we will be shooting some out of this world footage straight from Jakarta with our new footwear and clothing manufacturers.



Sincerely,
sifr

sifr 2011 : march drops

All cylinders are firing over at our office as we are taking part in Blueprint as well as continuing to produce more product to keep up with demand in Singapore. We are going to be exporting this year so we are producing our first collection in over a year and a half. We're really excited to share this upcoming collection with you guys as it's been our blood and sweat over these last few months. We're are continuing to do our best to keep delivering quality products in the months leading up to Blueprint show.

The products below belong to a 2 part March drop, the other part has some other long awaited products that have been out of stock for awhile.

We produced a beautiful 60/2 high density cotton poplin used in these shell stitch pants. We went with a airy and breathable cut, these pants are way too comfortable and allow for maximum ventilation even on the hottest days in Singapore. The pants have a beautiful shell stitch on the thigh and the insides are trimmed beautifully, quality speaks on the inside and outside of this pant. The quality shown here is really what we've been working very hard to produce over this last year. The pants come in a limited run of 50 pieces available at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.




The cloud shirt uses a related fabric to that seen in our "70s throwback shirt". A digital cloud print on 100% japanese cotton broadcloth. We kept things simple with an airy straight cut and relaxed fit, the shirt makes you feel at ease. It features single needle stitching, chalk buttons and a comfortably sized breast pocket. This batch of shirts is available in a short run of 60 pieces for each color at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.




The prince shirt is made from a lightweight 100% cotton poplin with soft handfeel. this slim fit shirt is a contemporary take on a classic tuxedo pleat shirt. it features raw edge pleats that have been safely finished with a picot stitch machine. garment comes with real shell buttons for a premium look. This batch of shirts is available in a limited run of 70 pieces for each color at KIN, Rockstar and Tangs. Please click the photos for more information or if you wish to purchase the product right now.

Sincerely,
sifr